New: our own Hairmetry line. Every ingredient explained

Topic

How conditioner works

Rinse-off conditioner coats hair with a positively charged layer that cuts friction and tangling; it does not repair structural damage.

tanglesbreakagefrizzdrynessdullness

Shampoo is for the scalp, where sebum builds up; the suds rinse down the lengths. Conditioner goes on mid-lengths and ends, which are older and more worn than the roots. Shaw 1979 ↗ Labarre 2023 ↗ Thibaut 2010 ↗

Key takeaways

  • A rinse-off conditioner is a cosmetic coating, not a repair. Its job is to lower friction between fibres and between hair and the comb, so you lose less hair to snagging. A study of four cationic conditioning surfactants found they cut wet combing force but did not reverse oxidative damage: conditioners "improve manageability without repairing structural damage". Tham 2026
  • The engine is three ingredient families: a cationic (positively charged) surfactant, a fatty alcohol, and water. Cationic surfactants such as behentrimonium chloride stick to the negatively charged hair surface, and fatty alcohols such as cetearyl alcohol build the creamy gel network that carries them. Labarre 2023; Davies 2020
  • A longer carbon chain conditions better. In the same study, C22 behentrimonium chloride cut combing force significantly and deposited more than the C16 version and bulky stearalkonium chloride. Behentrimonium methosulfate did slightly worse than the chloride. Tham 2026
  • Damaged hair holds more conditioner. Bleached or chemically treated hair is more negatively charged, so electrostatic attraction drives deposition, while weak hydrophobic attraction dominates on virgin hair. This is why damaged ends seem to drink up conditioner. Labarre 2023; Gavazzoni Dias 2015
  • Silicones, cationic polymers and oils are add-ons that change feel, shine and frizz (see silicones, oils and hair and polyquaternium-10).
  • More is not always better. Heavy, high-deposition products on fine or low-density hair can weigh it down. This is formulation logic; we found no controlled study.
  • Regulators cap the main ingredient. In the EU, behentrimonium chloride is limited to 5.0% in rinse-off and 3.0% in leave-on hair products, because quaternary ammonium compounds can irritate skin (Regulation 2014/866).

The science

Why hair attracts cations: a review gives hair's isoelectric point as about pH 3.67. Above that pH the surface is net negative, so positively charged conditioning agents are "substantive" and stay on after rinsing. Bleached and chemically treated hair has a lower isoelectric point and more negative sites, hence a higher affinity for conditioners. Gavazzoni Dias 2015

Competitive deposition: University of Birmingham and Procter & Gamble researchers used force microscopy to measure what the hair surface attracts. Hydrophobic interaction was a key driver on virgin hair and electrostatic interaction on bleached hair. Labarre 2023 The study is partly industry-authored.

Cationic surfactant structure: the Singapore study compared behentrimonium chloride and methosulfate, cetrimonium chloride and stearalkonium chloride. Longer chains deposited better through stronger van der Waals forces, bulky head groups hindered deposition, and the chloride counterion outperformed methosulfate. Tham 2026

The gel network: conditioner bases are layered gels of cationic surfactant plus fatty alcohol in water. In a formulation-lab study, structure strength was highest for behentrimonium systems, peaking at a surfactant to fatty alcohol ratio of 6:10, and it affected wet combing. These are formulation data, not consumer outcomes. Davies 2020

Cationic polymers such as polyquaternium-7, polyquaternium-10 and cationic guar all improved combing in a BASF shampoo study, but guar and polyquaternium-10 differed in build-up and removability. Hössel 2000

What it means for your hair

  • High-porosity, chemically treated or curly (3A-4C) hair has more negative charge and friction, so rinse-off conditioner deposits more and matters most. Use enough product and detangle with it (inference from the charge data).
  • Low-porosity, fine or low-density hair does better with a lighter conditioner, less often, rinsed well (see caring for porosity).
  • If your scalp is oily, keep conditioner to mid-lengths and ends. Cationic surfactants can irritate some scalps.

Myths and facts

  • Myth: "Conditioner repairs split ends or damage." It smooths and lubricates, but the fibre structure is unchanged. Tham 2026
  • Myth: "Fatty alcohols dry hair out." Cetyl, stearyl and cetearyl alcohol are waxy lipids that give body and slip, unlike drying short-chain alcohols (see alcohol denat).
  • Myth: "Ingredients at the end of the list don't matter." Many conditioning actives work at 1-5%, and some at lower levels. Position alone is not proof.

Bottom line

For a basic detangling conditioner, look for a long-chain cationic (behentrimonium or similar) plus a fatty alcohol near the top of the ingredient list. Apply to mid-lengths and ends, leave it a couple of minutes if you like, detangle gently while wet, and rinse thoroughly. For genuinely damaged hair, treat conditioner as damage management (see hair damage and bond builders).

Studies 5

Tham HP et al. Electrokinetic analysis reveals common conditioner ingredient interactions with human hair. Int J Cosmet Sci. 2026

Design
in vitro
Who
human hair and silica surfaces (A*STAR Singapore, Ashland co-author)

Tested: behentrimonium chloride and methosulfate, cetrimonium chloride, stearalkonium chloride

Result: Longer-chain behentrimonium chloride cut wet combing force and deposited best; none reversed oxidative damage.

Read the study ↗

Labarre L et al. Hair surface interactions against different chemical functional groups as a function of environment and hair condition. Int J Cosmet Sci. 2023

Design
in vitro
Who
virgin and bleached hair, force microscopy (Procter & Gamble co-authors)

Result: Hydrophobic interaction drove deposition on virgin hair and electrostatic interaction on bleached hair.

Read the study ↗

Davies AR, Amin S. Microstructure design of CTAC:FA and BTAC:FA lamellar gels using an automated formulation platform. Int J Cosmet Sci. 2020

Design
in vitro
Who
conditioner base formulations

Result: Gel structure strength was highest for behentrimonium systems, peaking at a surfactant to fatty alcohol ratio of 6:10, and it affected wet combing.

Read the study ↗

Gavazzoni Dias MF. Hair cosmetics: an overview. Int J Trichology. 2015

Design
review

Result: Wetting breaks hydrogen bonds, so blow-dry and flat-iron shapes are temporary, while chemical straightening and perming reshape hair by breaking and reforming disulfide bonds.

Read the study ↗

Hossel P et al. Conditioning polymers in today's shampoo formulations: efficacy, mechanism and test methods. Int J Cosmet Sci. 2000

Design
in vitro
Who
shampoo formulations, laboratory and panel testing

Result: Polyquaternium-7, polyquaternium-10 and cationic guar all improved combing, but differed in build-up and removability.

Read the study ↗